Our Marketing Strategies


The key to successfully selling your home is to have maximum exposures. Like any other product for sale in this country, the more exposure your property receives; the larger the pool of buyers will be reached. Our objective is to reach the great number of prospective buyers and intensify the competition for your property so you can sell it at its highest possible potential value. To do that, we need to cover all of our bases and reach as many real estate professionals and individual buyers and investors at the same time, keep your cost down so when the offer comes in you have more room to negotiate.

Comprehensive Marketing

Most traditional real estate brokerage firms and agents only list your properties on MLS and hold open houses to market their listings. Here are our marketing plans to sell your property.

Multiple Listing Service (MLS)

There are no secrets that Multiple Listing Services holds a power to get a home sold. There are reports that more than 50% of the active home buyers use at least one real estate agent to locate properties for them. Being listed on local MLS has been the #1 way to sell your home. Platinum Capital Realty will submit your home complete with multiple photos within few hours after our initial meeting.

Internet Advertising

According to the 2004 National Association of Realtors, 76% of web-enabled buyers use the Internet to assist them in their home search. This number has gone up by now. If your property is not online with digital photos and full description, your home is not being effectively marketed to all potential buyers.

Platinum Capital Realty proactively makes its listing available to following websites:
realtor.compropsmart.comamerica onlinecatalisthomes.com
wall street journalcoldwellbanker.comlos angeles timesremax.com
oc registercaliforniamoves.comhomescape.comcentury 21
homepages.comfirstteam.comtrulia.comtarbell.com
craigslist.orgprudentialcal.comhomegain.comziprealty.com
oodle.comrealestatelosangeles.comedgeio.comstarrealestate.com
homeseekers.comhomes.comyahoo real estategoogle real estate (google base)


Internal pool of buyers, investors and real estate professionals

Through our years, we have accumulated numerous real estate-related databases and forged personal relationships with buyers, investors and real estate professionals. Our contacts with these buyers/investors and outside real estate agents result in immediate exposures of your home to these individuals.

Broker Open House

Platinum Capital Realty will hold a broker open house usually after the first week the property is listed for buyer agents to preview the home. We will promote this event through MLS our internal database and Leverage entire local real estate professionals.

Public open House

Although public open houses are huge inconvenience to the sellers and generally generate foot traffic from neighbors and non-serious buyers, this is a traditional real estate marketing tool and we are happy to host public open houses at seller's request

Direct Marketing

Direct marketing is an effective approach to reach qualified buyers and buyer agents. Platinum Capital Realty utilizes several buyer and real estate agent databases and promotes our exclusive listings through mail and email marketing campaigns. Our real estate agents follow up with all the buyers and brokers after our mailings are sent to follow up and gauge their interests.

Advertising

Platinum Capital Realty is a regular advertiser in several local and regional media outlets such as newspapers, magazines and radio. Through our advertising, we create exposure for our listings in conjunctions with our online and direct marketing campaigns.
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